How OVAIQ handles your data
Last updated: August 2026
OVAIQ ("we", "us", "our") provides an AI-powered lead qualification service used by UK estate agencies to respond to and qualify property enquiries. This policy explains what personal data we process, why, and how it's handled when someone enquires about a property through an agency using OVAIQ.
Who this applies to
This policy covers personal data belonging to:
- Enquirers — people contacting an estate agency about buying, selling, letting, or renting a property, whose enquiry is processed by OVAIQ on that agency's behalf.
- Agency staff — individuals at agencies using OVAIQ, who receive alerts and summaries generated by the service.
What data we process
Depending on how an enquiry reaches us, we may process:
- Name, email address, and phone number
- The content of an enquiry, and any messages exchanged during a qualifying conversation
- The property being enquired about
- Where relevant, general availability provided for a viewing or valuation visit
We do not knowingly collect any special category data, and we ask that enquirers avoid sharing sensitive personal information during a conversation with OVAIQ.
How we use this data
- To hold a natural, qualifying conversation with an enquirer on behalf of the instructing agency
- To determine whether an enquiry relates to buying, selling, letting, or renting, and respond appropriately
- To summarise and pass qualified enquiries to the relevant agency's team
- To alert agency staff when an enquiry needs personal, manual attention
Who we share data with
To provide the service, enquiry data is processed by a small number of trusted infrastructure providers:
- GoHighLevel Inc. — our customer relationship management platform, used to store contact and conversation records on behalf of instructing agencies
- Anthropic — the provider of the AI model used to generate qualifying conversations
- Meta Platforms, Inc. — where an agency has enabled WhatsApp as a contact channel, used to deliver and receive WhatsApp messages via the WhatsApp Business Platform
- Make.com — automation infrastructure connecting the above systems
International transfers. Some of the providers above may process data on servers located outside the UK, including in the United States. Where this occurs, transfers are made under Standard Contractual Clauses or an equivalent lawful transfer mechanism approved by the UK Information Commissioner's Office.
How long we keep data
Enquiry and conversation records are retained for as long as reasonably necessary to support an active enquiry, and are automatically removed after a period of inactivity. Agency staff records are retained for as long as the agency uses OVAIQ's services.
Your rights
Under UK GDPR, you have the right to request access to, correction of, or deletion of your personal data, and to object to or restrict certain processing. To exercise any of these rights, contact us using the details below.
Contact us
If you have any questions about this policy or how your data is handled, contact us at cameron.ironside@ovaiq.co.uk.
Changes to this policy
We may update this policy from time to time as our service evolves. The date at the top of this page reflects the most recent update.